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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, 22 October 2015

Coming to the End of 'Part 1' - Task 1D

So I am coming to the end of Part 1 of Module 1 on my BAPP Course.  I must admit although I am feeling a lot more confident with my approach to this first module I am still anxious as to where I am heading.  I felt the ideas flooding in after our chat on Skype last week but unfortunately after a week of teaching I can't seem to get my train of thought back.  Something I am also finding hard is finding the right balance between work and study, I do understand that my work is my study in a way but its finding the way to combine the two I'm struggling with.  Not sure if that even makes sense but hopefully someone on the course can relate to me.

So far I have approached this module in a 'step by step' manner, completing each section as it comes and not reading ahead.  I am not sure if this really the best way to work but it seems to be working for me.  I actually completed task 1d without even knowing it.  In a previous blog I mentioned that I had set up a professional Instagram account, I didn't know it was a task as such at the time, but previous tasks had got me thinking about ways to get my professional self in the public eye.  I have decided to keep my Facebook account private and for mostly personal use. Where as I will use Instagram to advertise myself as a Dance Teacher.  In the future when I find my self more established as a freelance dance teacher I will then look into creating a Facebook Group to advertise my services. 



In case you missed it in my previous blog,
https://instagram.com/alexandriablakejacks15

Task 1c - Audio-Visual........ this scares me a little. I have never been good at public speaking and the thought of a video of me speaking about my self being out there on the web makes me very nervous.  I know I will need to over come this to be able to progress, I just feel this task might take me a little longer.  I think I will be able to complete this task at a higher standard once I have learnt a little more from this course.

I am really excited about my Instagram account, its possibilities are endless.  So far I have uploaded a few professional dance photos of myself, I have also uploaded a picture of my new NATD Membership card stating 'I will be offering their Contemporary Syllabus as from December 2015'.  I thought this would be a good way to advertise my new classes starting in the new year.  Most of my followers are students of mine so it is vital that I stay 100% professional with what I'm posting, but I'm finding it really handy to advertise new classes and myself as a dancer.  Although I am no longer dancing professionally I still think it is useful to have professional dance photos taken to show off your skill and encourage students to admire you.
I am also going to use my Instagram to document my journeys to any CPD Courses I attend and to dance festivals etc, making sure any students photographed have given parental consent for use of imagery.

Using 2D images to sell yourself is a way of life these days. This is because it has become so easy for anybody and everybody take photographs, edit, add dialogue, crop and do practically anything they want to them.  I remember as a child my friends and I would buy a disposable camera for special occasions and I'm sure I've got some undeveloped film reels in a box somewhere, who knows what's on them.  Now with all this advanced technology children as young as 4years old can snap a picture of anything on their IPad and it can be shared worldwide within seconds.  I am learning how I can use this way of life to my benefit and I look forward to sharing my journey with you all. 





Thursday, 15 October 2015

Moving with the times and becoming one with technology. (Task 1b)

I am no techie, me and technology have never got on, or at least that's what I thought.  I have now realised it is me who has never given technology a chance. Starting on this degree course has made realize how behind time I am but that's got to change if I'm am going to progress as a professional.
 
I have recently upgraded to my first smart phone, I don't know why it has taken me so long, I was just happy with my old little Mobile. Wow it has opened a whole new world for me.  I can access pretty much anything in seconds. Amazing when you actually think about it.
 
Reading through http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html really helped me understand more about how the web works and how it has and is continually evolving.
 
 
Above O'Reilly diagram of Web 2.0 Meme Map.
In this there are number of core competencies listed, I have read further into the three that affect me as a professional practitioner, which are as follows:
 
Architectures of participation
 
I have never really thought much into how Web 2.0 platforms work, probably because I didn't even know they existed as such.  Now thinking about it, I wouldn't have a job if the Web 2.0 didn't exist.  I am a freelance dance teacher and I have found all of my jobs on Facebook on a dance teachers group (its a fab group for any other teachers out there https://www.facebook.com/groups/166706590140616). Its scary to think how hard it must of been for teachers fifteen years ago to find work only having Web 1.0 to rely on, for example classified adds in  Newspapers.
 
When I created my profile on Facebook back in 2006 it was all about uploading fun statuses and silly photos, I'm still doing that now but I have become wiser and am more careful with the way I portray my self with data I upload.  I have never added any of my students or their parents as friends on Facebook as I feel this is not professional and it can also blur boundaries, although on the other hand if I owned my own school I can see why it would be beneficial and sometimes necessary to create groups on social media sites when trying to organize an event or advertise a new class.
 
Having worked on the administration side of things at both a Vocational Dance College and a local dance school, I can now think back at how the use of Web2.0 differed in each establishment. 
The College defiantly used more Web1.0 resources to advertise their services and get their name out into the world, than what they did Web2.0 social media sites.  We used to print out flyers for various workshops and send them out to our contacts via post, which was very costly and time consuming, when you think you could upload a flyer on Facebook for free and there is no limit to how many people can see it, people who will then like, share and comment on your flyer spreading the news further. Sending it via post you are never to know if it even reached its destination.  At the local school we use more Web2.0 resources such as Facebook, Instagram and Twitter to get our name out and advertise.
 
I wonder is this because the principal of the college was from an earlier generation and was still stuck in their old ways, where as the principal of the local school has grown along side these technologies?
Or is it because more professional establishments find the use of social media to contact, interact and share with customers "unprofessional"?
I have recently set up an Instagram account. I am going to use this professionally to advertise my self as a teacher. I feel I will enjoy documenting my journey through photographs.
Please follow me on Instagram - alexandriablakejacks15
 
To be continued off teaching now 😉